We believe trust is infrastructure. This page explains what data we collect, why we use it, and how we protect it.
PrioxiFi understands that privacy is a core concern for users and visitors. This policy outlines how we collect, use, and protect information shared through our website, communication channels, and services.
This Privacy Policy explains how PrioxiFi collects, uses, stores, and shares personal data when you visit our website, request a demo, communicate with us, or engage with our services. It applies to personal data processed as a controller in relation to business development, website usage, and customer communications.
We may collect contact details such as name, work email, phone number, company name, and role. We also collect information you submit through forms, support requests, and meeting bookings. Technical data may include IP address, browser type, referring pages, and device information collected through analytics and security tooling.
We use personal data to respond to inquiries, provide product demos, deliver services, improve platform performance, maintain security, and comply with legal obligations. We may also use data to communicate product updates, relevant insights, and service notices where lawful to do so.
Where UK GDPR applies, we rely on one or more lawful bases: consent, contractual necessity, legal obligation, and legitimate interests. Legitimate interests include running our business responsibly, securing our systems, and improving user experience while balancing your rights and freedoms.
Our website may use cookies and similar technologies for analytics, performance monitoring, and security. You can manage browser cookie preferences at any time. Disabling some cookies may affect certain site features and experience quality.
We do not sell personal data. We may share data with trusted service providers who help us operate our website, communication tools, analytics, and infrastructure. We may also disclose information where required by law, regulation, legal process, or to protect rights, users, and system integrity.
We retain personal data only for as long as necessary to fulfill the purposes described in this policy, including legal, accounting, contractual, and security requirements. Retention periods vary based on the type of data and context of processing.
PrioxiFi applies administrative, technical, and organizational safeguards to protect personal data against unauthorized access, loss, misuse, alteration, or disclosure. No online system can guarantee absolute security, but we continuously monitor and improve our controls.
Depending on your location and applicable law, you may have rights to access, correct, delete, restrict, object to processing, or request portability of your personal data. You may also withdraw consent where processing is based on consent.
Where data is transferred outside the UK or EEA, we apply appropriate safeguards such as contractual protections and due diligence on service providers to ensure personal data remains protected.
We may revise this Privacy Policy from time to time to reflect legal, technical, or operational changes. The latest version will always be published on this page with an updated effective date.
If you have questions about this Privacy Policy or wish to exercise your rights, contact us at info@prioxifi.co.uk. You may also raise concerns with the UK Information Commissioner's Office where applicable.